Monday, December 28, 2015


Internet marketing is among the quickest changing, fastest moving industries and it forces real estate professionals to innovate continuously in order to find the most cost effective manners to market real estate. Below are the top online marketing tools for real estate business.

Online Marketing Agencies
An aggressive and solid online marketing campaign will make your website authoritative and easy to find. imFORZA and Black-water Consulting/ Compass Internet Systems are companies that help real estate professionals to make their attractive websites effective with lead conversion in the search engines. 

Web design and development
A website well designed and marketing oriented with ‘calls to action’ can boost literally your business of real estate. Real Estate Webmasters is a top company located in Canada that helps numerous real estate professionals with effective designs. Another company located in Los Angeles is Agent Image that offers content management system/user friendly back office, and best designs.

Video Providers
Videos are very important to market your real estate business because they are interactive. Users can stop them and restart them as they wish. AgentCasts and Agent can assist you to create effective videos for your marketing and website campaigns.

IDX Solutions
For a website to generate effective lead, it must has a an easy to use, solid MLS search since people spend most of their time searching for real estate through the MLS database. Companies such as Diverse Solutions and iHomefinder provide the best looking solutions of IDX and wonderful MLS Coverage.
Email Marketing Services
An email marketing campaign well planned will market your business of real estate in the most targeted and cost effective way possible. Setting up an email marketing service enables you to stay before your leads and contact. This service is a wonderful method to generate new business.  Mail Chimp and i Contact are companies that can help you to track mails with useful features.

Well-maintained and managed blogs are among the best ways to construct your brand, grow your traffic and generate extra opportunities for lead generation. The best available platform of blogging is Real Estate Marketing Blog built on WordPress that is easy to use and offers various options for tracking, optimization, and customization.

Mobile/Text Message Marketing
Since the number of people using mobile phones is growing steadily, mobile marketing is set to become more effective and powerful. Companies such as Drive Buy Technologies and GoomZee offer numerous services including interactive text/SMS property listings, prompt routine of leads, lead tracking, Push/MMS messaging and spam protection.


Micro-blogging allows some amount of typescripts that keeps entries concise and short. Friend Feed and Ping are among the best platforms of micro-blogging you should get involved in. Friend Feed is a robust platform of micro-blogging that inspired popular platforms such as Twitter and Facebook. This platform is far stronger in usability and features than other platforms. Ping. fm is exceptionally handy and enables you to update all your multiple accounts and blogs in a simple place. This great tool makes simple your social marketing activity. 

Saturday, December 19, 2015


1. Enhance your SEM and advertising
Online advertising and SEM help you to reach your audience. For a better result, you have to us effectively keywords to target and reach your audience. You can use Google Adwords and User suggest to find keywords that are really acting for you. You have also to develop ad copies in the particular need of your view in mind. You can use CTAs to write highly targeted copies. You can change the colors combination of the copies, just one or two colors, and use few words to describe the prospects’ needs to make your copies more attractive.

2. Use your blog to answer your customers.
When you give deep details about a product, you help customers to make a wise purchase decision. Your blog is essential to convert the received traffic, convince, engage, and create interest in your customers. Since you are a real estate agent, develop your blogs on the topics that interest most of your customers or on the questions asked frequently.

3. Market extensively and properly on vertical search engines
Vertical search engines are now in top searches of Google and have a big flux of reliable audience straight on their websites. Before to choose a vertical search engine to boost your sales, check how much your local onlookers are available on such search engines. Try to get also information about your contenders on these vertical search engines. In addition, try to give HD and clean pictures of your products with specific keywords when producing ad copies for these search engines so that your targeted audience could get sense of your properties and brand.
4. Develop your campaign and strategy from conversion prospective
After posting a video of your brand, you have to ask viewers to call, visit, opt-in, or subscribe to move them to continue further. Such conversion strategy will boost your sales. Try to marry your creativity with your conversion tactic that includes customer profile, pitching, designing, and call to actions.

5. Second Screen Marketing For Real Estate
Since an increasing number of people are now using tablets and smartphones, try to develop separate marketing strategy of second screen and to invest in mobile content and responsive website. Your strategy should include Snap chatWe chatWhats app and other instant messaging along with new platforms of social medial such as Vines, Instagram, and many others.

6. Real Estate Video Marketing
Web content, video, info graphics, image, and blog are really important because people who are looking for properties online look often for tangibility in form of content. This cheap strategy enables you to reach easily your target audience with higher rate of conversion.

7. Engage your clients through blog, forums, social media, email, etc.

It is important to engage your target audience, dialogue with them to enable interaction through forums, blogs, social media, and communities online. You have just to join these opportunities and you will find users looking for your product. You need a strategy to attract these users through contests, videos, info graphics, blog, and many other ways.